Do you want to make your Digital presence better?
Having a web presence is not an approach, it is a need to stay ahead of the curve. Businesses want to put money into Digital Marketing.
Ahom Technologies deliver thoughtfully crafted meaningful Digital Marketing Services to grow your online presence and generate more leads.
Ahom Technology is an enthusiastic and creative Digital Marketing Company with offices in Gurugram and Noida.
Digital Marketing Key Features:
- Digital Marketing is the process of promoting and selling the company’s products and services by using online marketing channels and tactics.
- Digital marketing is data-driven marketing and ads are shown to people according to their likes and interests, and this helps in generating qualified leads.
- In digital marketing as compared to traditional marketing. The customers can directly view the product details and other offers, just by a click in case of digital marketing and they don’t need to visit the showroom or the company to get the details of the product.
- Return on Investment can easily be calculated in the case of digital marketing.
- Digital marketing is less expensive and more effective.
- With digital marketing, one can easily keep an eye on where the buyer is coming from, which is the most viewed product, how many customers are actually buying the product, who are interested in the product, etc.
- the products and services that are being promoted can fetch demand globally. Thus, digital marketing is not confined to a specific area only.
- Digital marketing shows quick and real-time results to the marketer
Will I go through Paid Advertising and SEO? Which one is better?
So let’s start with Paid Advertising. There are four main Benefits of Paid Advertising.
One can be expanded as soon as you want. Since you are willing to spend more money, you will get more traffic.
You start a paid advertising campaign and get that traffic today.
Two, you can target any area you want. As with paid advertising, if you only do business in California, you can only advertise in California.
If you do business in a specific city, you can have your ads appear in that city only. This is a fair share of paid advertising.
Third, you can take advantage of the time of day. Date division is not common, most people are not used to it and do not use it.
But if your business is only open from 8 a.m. to 5 p.m. and let’s say you’re in the B2B industry and you’re looking for phone calls, why would you want to pay for advertising at 6:00 p.m.?
Because if someone comes to your website and tries to call you, there will be no one to answer. Day Segmentation lets you choose how often you want your ads to run.
The last thing you want to do is spend money when you’re not in business.
Working Strategies of Digital Marketing
In SEO, pages that rank at the top of Google usually have very long content, around 2000 words.
With Pay Per Click, if your landing page is 2,000 words, people aren’t actually converting into customers, leads, or sales.
They will probably read your stuff. That’s not what you want.
You want to buy them, and that’s the beauty of Pay-per-Click.
You can have a very aggressive landing page focused on your service, your offers, your product, and you convert people with SEO
A lot more as a percentage of the number of visitors you get than the number of customers can do.
I’m curious how many of you spend money on paid ads. There are some advantages with SEO.
First, even if you slow down SEO, you can still get more traffic over time.
This is the good part. With paid advertising, your traffic will stop as soon as you stop.
Second, SEO traffic is free. And I mean free, yes it takes time or energy or you may have to pay some people to help you.
With link building or content but it is free because it is very cheap and usually you can do it yourself You can do SEO.
You do not need to pay an agency or company to help you with SEO. You can learn it yourself, you can do it yourself, and over time you will see your traffic increase.
And the third big advantage is that most people click on organic listings when they search.
Now you are probably wondering what you should do.
Well, with Pay-per-Click you can scale up and down very quickly. With SEO it takes a lot longer.
Paid ads allow you to control the type of artists that visit your landing page. You can’t do that with SEO; You get a mix of almost everything.
It could be some people in the United States of America, a certain city where you cannot sell your services. This cannot necessarily be handled in the same way as with pay per click.
Even with SEO traffic, it is not guaranteed. Algorithms can beat you.
Once you fix that, this traffic doesn’t always stop. Yes you can keep part of it, but it can go up or down and you get a slap from the algorithm.
And yes, with paid advertising, they can kick you, but that rarely happens because you’re paying them.
So, now let’s go to the ultimate question; is it SEO or is it paid,
Which should you take advantage of, SEO or Paid Marketing?
Well the answer is, both.
If they’re both profitable, why wouldn’t you leverage them? If paid advertising is profitable, that means SEO for sure is gonna be profitable.
You wanna leverage not only paid and SEO, you’re gonna be leveraging any marketing channel that’s profitable and works, that you can keep scaling.
So, if people say, oh SEO’s better, or paid advertising is better, it doesn’t really matter.
There’s so many businesses popping online, it’s so competitive that you have no choice but to leverage all the channels out there.
From Google Adwords, to Facebook Ads, to SEO, to Content Marketing, to Social Media Marketing, to Email Marketing, to Push Notifications. The list keeps going on and on.
That’s the only way you’re going to succeed is if you have an omni-channel approach, in which you’re leveraging all the channels.
So now you have it, which one’s better? It doesn’t matter, you wanna leverage all of them.
So, come and share your idea with us and Ahom will make that reality and look forward to working with you in your next venture.
Have a question, drop us a line at [email protected] or connect us at +91-124 4294496.