According to a study, it has been found that E-commerce sales made up 11.9% of all retails sales last years. By 2021, the number is expected to rise to 17.5%. We are here to help you to get the most out of your Magento store. We have made a list of few strategies to deal with Magento to increase the sales quickly and efficiently.
Strategies
There are various strategies to deal with Magento which are as follows:
Optimize the Buyer’s Journey
The buyer’s journey is represented in several different ways and we have come up with the simplest one (sales funnel) for the sake of simplicity.
- Awareness- Buyer always remains aware of the need for a product or a service.
- Consideration- Buyer researches for competing products or perfect services to find the exact fit.
- Decision- Buyers makes a purchasing decision.
Aside funnel sales system there are several ways to optimize the process so that the buyer can move from awareness to take the decisions in a quick time. The thing that matters the most is to isolate what channels are the most profitable not only for your Magento store but also for other E-commerce platforms too.
Optimizing the E-commerce hosting
One of the most preferred ways to increase sales is to improve the E-commerce store’s hosting performance. The recent surveys and studies have shown that even a 1-second delay in page load time can lead to a 7% decrease in sales. The faster your store loads the more sales you can be able to make. The store you are using may get slow down due to not being optimized since you are hosting with an unsuitable provider. Keeping this in mind, certain modifications to your strategy can lead you to high rocketing success
Controlling the Environment
When we talk about controlling the E-commerce environment, it means you need to make the changes to the resource that you have access to. There is no need to be a developer to take full control over the application environment. Many times it has been found that just by the help of hosting providers you can unlock the true potential of your E-commerce store with auto installs and many more. A perfect E-commerce environment enables you to increase page load speed and optimize environment settings for the sake of advanced functionalities.
Content is the priority
No doubt, content must be treated on priority. Keeping this in mind, the best way to attract the customers to draw them into your sales funnel is by luring them with great content. Top quality content on your website or at the top of the funnel enables your potential customers to find your brand quickly while researching for the best quality service. It not only attracts the potential customers but also encourage them to be on site which may result in an amazing bounce rate of the website.
In the above context, we have discussed several strategies to deal with Magento that can play a vital role in elevating your business to an amazing extent. Regardless of the technology, these strategies must be preferred on priority. But in certain situations, you need to be careful about the platform and type of technology that you have chosen. If you are curious to know about all those scenarios that can lead you to success for all the E-commerce technologies, you may reach out to us at [email protected]. We are 24/7 available and we will be extremely happy to deal with all your technical challenges. Feel free to reach us via a mail address mentioned above.
