It’s time to take a look at the latest SEO trends and what’s special ahead for our website professionals in the coming future. Through this article, we come to know that what SEO strategies and techniques will help us in dominating the SERPs and earning the revenue with the help of the latest SEO trends of 2019.
Some of the crucial techniques and latest SEO trends of 2019 are as follows:
Understanding the audience and user intent
Understanding the audience’s requirements based on particular intent is an important feature to go with and knowledge about the intent of our audience will all be more important than ever in 2019. One needs to do is to understand what someone is expecting to find when they query a question about any phrase or word so that we can provide them the best quality exact answer in the simplest possible manner. No matter how perfect and optimized your content is, if it’s done for the wrong audience, it won’t help you in growing the business.
It will be a more crucial feature than ever for SEO and content specialists to focus heavily on user intent of the particular keywords that they are targeting while creating the content. Only matching the targeting keywords are not all the factors one needs to go with because keywords are of no use if audiences are not getting for what they are trying, so the time is now to stop matching phrases and keywords and start making sure that the content you are creating comprehensively answering the questions of your audiences via search.
Structured data markup
As Artificial intelligence becoming important for Google, structured data is becoming more crucial as well. Structured data is an important key for the case if Google wants to move from a mobile-first world to AI-first world, It doesn’t matter how extensive your AI is, it will never be a great side to have if it takes too long to crawl the required information. For the better results one should start looking at structured data, schema, active and passive search behavior that indicates the intent so that the behavior of search becomes perfect with a much larger effort of findability. One of the critical trends for 2019 that we need to start understanding and implementing is the contextual relationship between topics and behavior, supported by structured makeup.
As we all know Google algorithm remains on changing automatically and in 2018 they revealed that Google was focusing more on evaluating the content quality with all monitoring the depth and the breadth of the content. One of the necessary factors that one needs to focus on is how good the content is. As the sites that provide extensive depth in content coverage literally soared in best rankings throughout the year in comparison to those who are a little bit weaker in their content quality. As Google remains on tuning their algorithm and even in 2019 we will surely believe that there is still a lot more tuning to do. So, if you are still creating content just to keep your blog alive, it won’t be a perfect strategy to go for the coming future.
On-page, optimization will continue to be an important part of the Latest SEO trends of 2019. No doubts, links are the crucial feature for the website but the biggest bang for most of the companies’ SEO bucks is the ongoing on-page optimization. Some key factors on which website optimization heavily depends are as follows
- Content that answers common user queries.
- The shortening conversion process.
- Regular customers can restock commonly purchased items easily.
- Customer support that responds to questions exactly related to the business.
- Ensuring that the Internal site search is delivering the best relevant results.
Voice search is going to be the leading feature in the latest SEO trends of 2019 and even in coming future. As voice search got lots of attention in 2018 and will also going to have a lot more prominence and importance in 2019. Voice might be an easier way to request answers in some scenarios but certainly not the ideal format to fulfill the intent as far as the more complex answers are concerned. It may have a hard time to go with it because of the involvement of multinational and multilingual websites. As effective use of voice response can’t be done by translators including machines or humans because the use of voice may vary from country to country and region to region etc.
Machine learning got lots of focus in 2018 and surely will be an extensive feature of the latest SEO trends of 2019. Till now we have seen machine learning with RankBrain, GoogleNews, etc, but still, we are not in touch and have not experienced the real power of how effective it can be. Machine learning is not limited and won’t just something to watch on search engines only, even companies may use it for accomplishing various tasks in better ways. They can develop unique content for SEO, beginning with a required set of specific variables and data sets. With the help of such an extensive technology one can easily test the existing strategies and can implement even new ones for a better approach to understanding success and failures.
Even with all such important latest SEO trends of 2019 that we have discussed in the above article. SEO in 2019 is still all about content and links, without amazing content you will not get good links and in the absence of perfect link building, one won’t crack the first page which results in no use of voice search and the mobile-first algorithm. Hence one should follow the latest trends suitably in the coming year for better outcomes.