After the COVID-19 pandemic, social distancing and staying home now it’s further expected to push the consumers towards online shopping. E-commerce solutions help you build upon strong e-commerce capabilities for B2C, B2B, or B2B2C business models. Headless content management solutions (CMS) help in making granular components of digital content re-usable in multiple applications and touch points.
The worldwide e-commerce industry report is segmented including electronics, hardware, healthcare, beauty & personal care and others. The amount of people esteemed safe to gather in a single place has dwindled from thousands, to hundreds, to ten. Restaurants, bars, cinemas, and gym centers in many significant urban areas are shutting down. In the interim numerous office laborers are confronting new difficulties of working remotely full time.
Advancements in E-commerce Industry during COVID-19
There are numerous B2B administrations that have been launching new platforms in the sectors of healthcare, delivering goods ranging from essential medical care supplies to even ventilators. Many retailers dealing specifically with essential goods have seen a blast in business. Companies engaging with healthcare facilities believe that people are indulging in regularly monitoring the health and fitness of their families, leading to these businesses having a higher engagement with customers. E-commerce businesses are also improvising amid the lockdown to stay afloat. Online food ordering and delivery platforms like Swiggy and Zomato have introduced contactless deliveries to allay heightened apprehensions related to hygiene that exists right now. Other than these platforms, gaming and Over the Top (OTT) media are blooming as screen times of individuals have raised exponentially. Online streaming service, Netflix, has supposedly included an incredible 15.8 million paid subscribers in the initial three months of 2020 which agrees with the inception of lockdown and social distancing in different pieces of the world.
Key organizations getting affected in the market incorporate Walmart Inc., Shopify, Rakuten Group, eBay Inc., Alibaba Group Holding Ltd., Amazon.com, and others. The pandemic has made a move in the manner consumers behave and carry out their activities, directly affecting the e-commerce industry.
Due to the outbreak of Covid-19 since January 2020, the market of global cosmetic products has shown declining results in the growth rate. Due to the lockdown situation going on across the globe cosmetic manufacturers had to shut down their production units as a result of the labor shortage. Additionally, many cosmetic outlets got shut down as the result of the COVID-19 pandemic. However, the need for hygiene-related items such as hand cleansers and sanitizers is rocketing. Now that the awareness of the need for better hygiene is more widespread among consumers, it is easy to predict that products including hand sanitizing wet wipes will be in greater demand. Since February, many companies have started home working. It is evident, therefore, that the demand for color cosmetics will decrease. Now lighter face make-up is a preferred option since people have to wear face masks all day long. In the case of color cosmetics, items that would smear less on masks are becoming more popular.
No more in the “wishlists/favorites” of costumers locked indoors by the COVID-19 pandemic, clothes have dropped off the shopping list. Regardless of online retailers attempting to tempt purchasers with lockdown deals and offline retailers hoping to win-back customers post-lockdown, shoppers probably won’t be too keen to open their wallets to apparels anytime sooner.
People may hesitate to go shopping apparels even after stores re-open after the lockdown; sales are zero at this point. Even when the partial opening will start, clothes won’t be the first category to be on the shopping list. Unsurprisingly, numerous stores have since removed the decision from customer’s hands by shutting up shop and forcing traditional consumers to adopt e-commerce as an alternative. Designer face masks have became a part of people’s wardrobes, and is gradually becoming a new trend in the apparel industry.
A large number of online customers changing their behavior simultaneously to opt for more time saving and convenience put a considerable strain on e-commerce and online retailers today. How they decide to respond will characterize the eventual fate of e-commerce. Many are deciding to expel the erosion that disrupts the general flow of transforming infrequent clients into the most faithful. Also, they’re beginning with securing online identities and and shielding accounts from takeover control. Once state by state stay at home orders are lifted, e-commerce sales may stabilize with a progressive growth rate than they are today. However, the behavioral changes are already in motion to completely change the retailing landscape and e-commerce overall for years to come.
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