What is Magento

Jan 31, 2019

There are lot many eCommerce platforms which are being used around the globe. In this article, we are going to discuss a popular eCommerce platform named as Magento. The questions we are going to answer include what is Magento, why we need it, how it will help your business etc. It is an open source eCommerce platform with tons of options available for customization and integration. Magento has the capability to make online shopping ever bigger and smoother than ever before.

It is popularly known for its abundance of custom options and extra adaptations. Magento has proven to be an amazing platform to satisfy all possible online shopping preferences. It has come up with amazing cart customization and security.


Magento is a leading enterprise eCommerce platform which empowers more than 200,000 online retailers. It offers powerful and flexible features and the presence of intuitive administration interface results in best marketing requirements. The software was originally developed by Varien, Inc, a private company situated in Culver City, California. The first general availability release of the software was launched on March 31, 2008.

Benefits of Magento

This platform provides all the solutions needed for any e-shop. Magento makes it easy for an individual to set up an eCommerce store and customize that store to its full capability.

Web Design Customization

Every online shopping business remains unique and different in its own way. With Magento, one can use tons of CSS customization options to make the online store attractive with best possible looks and creative designs. It also gives the information on the latest web trends and tips on responsive web designs.

Mobile and SEO friendly

Magento is the best selection to keep up with mobile web design standards and advanced SEO solutions at the same time. Due to extensive looks and designs, Magento visitors expect to have a great experience when landing on a certain website. If the website satisfies them completely, they will remain on the particular web page. However, if a website is not user-friendly, it will result in disturbing the positive user experience and may irritate the user for leaving the website completely. As far as SEO is concerned, Magento remains up to date with the latest SEO ranking factors. Magento provides analytics for tracking web visitors which is one of the most prominent features of this eCommerce platform.

Fast loading store

Magento has made a mission to build the fastest E-commerce store in the world and up to some extent it has reached the same. It is so popular and a renowned entity in producing a fast loading web page. Fast loading of the web pages is so essential for the welfare of any business as faster information can be received by the online user and this will ultimately result in a higher percentage of annual sales.

Hosting Options

Magento enables an eCommerce store to freely choose any hosting company as per the needs. This feature provides freedom to all shopping business to have selective files according to the hosting companies.

Product Management and secure order preferences

Magento delivers top of the line order security and product management options with various custom reporting features. In Magento, one can easily view periodic transaction history, change product descriptions, the addition of images, export reports with a feature of removing the items.

Multi-Website Options

This is the key feature that Magento is most popular for as it is capable to host multiple websites on just 1 back-end admin.

Currency and Language Support

Magento dynamically supports all the currencies around the world which makes it efficient for the US and other international stores. Magento is so popular to support a variety of languages.

Custom Integrations

It allows 3rd party integrations with major web applications and payment gateways and provides bigger space for custom integrations. This feature of Magento makes it the best choice as it is one of the most crucial points for the welfare of any business. Magento enables every store to be to be customized to its own preferences.

Limitless options

Magento is well known for its instant flexibility and customization with advanced solutions in a much simpler form. For any platform, upgrades and free support is readily available in case any new update or security concern occurs.

Magento has made the shopping world a bigger as it is a perfectly global and customizable platform. It consists of an e-commerce content management system that always remains up to date with the latest design trends, SEO ranking factors, online store needs, and extensive security features. It is also capable to keep up with large scale shopping platforms. We have discussed a lot about Magento and hope we have answered your “what is Magento” query. If you are still left with any concern please reach out to us at [email protected]. We are round the clock available to serve you in every possible way.

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