Magento has the largest share in the eCommerce market and is growing rapidly. Online shopping has become a regular part of our life. This led to a sudden boom in the E-commerce industry. Numerous E-commerce organizations, for example, Alibaba, Amazon, e-bay, Walmart etc. gained traction in their E-commerce business due to the wide adoption of e-commerce business platforms such as, Shopify, Magento, 3D Cart, etc.
It is interesting to note that almost 3 million people are currently using Magento and it still tops among other E-commerce platforms. There must be some benefits associated with that. In this blog post, we will list the benefits of using Magento 2 for your E-commerce business growth. Let’s dig in:
Magento 2 has eliminated the limitation of a single admin user to engage with product data. Allowing multiple administrators access the product data has enabled easy monitoring of your online store products. In a large e-commerce space, this will help multiple admins to monitor and engage the entire catalog at ease.
Crisp & Simple Coding
Magento2 code is fairly easy to understand when compared to other platforms. Its less complex codes make it easy for developers to integrate with third-party codes.
Research shows that the main source for driving traffic to eCommerce sites is organic search. This is why it’s so important to have a properly optimised website and Magento 2 offers you all the advance SEO features you’ll need.
The default Magento sitemap functionality saves merchants from the tedious process of manually creating an XML sitemap. Improvisation of store indexation and eliminating duplicate content are the key aspects of this plugin which results in better search engine ranking.
Magento 2 allows the integration of the most popular marketplaces such as Amazon and eBay. This allows retailers to create an omnichannel experience to allow their products and services to reach a much wider audience – all while enjoying easy management through the Magento platform.
Customizable Security Features
With Magento, you can customize multiple levels of security permissions. From login screens with Google reCAPTCHA, to a secondary password prompt and PCI Data Security as standard, there are many security advantages in Magento 2 that developers can benefit from. This gives you extra protection against unwanted security breaches and site attacks.
With more and more shoppers shopping on their mobile devices and the fact that around 62% of smart phone users have made an online purchase using their mobile device, companies need to ensure that their online stores are easily accessible for mobile users. The entire Magento 2 admin panel is touch-screen friendly, making managing your online Magento eCommerce store a breeze. Your store’s catalogue is easy to navigate, regardless of the device or screen resolution used.
Advanced Targeting and Promotion
Creating a unique shopping experience for your customers is the primary responsibility in this ecommerce era. Magento 2 Enterprise edition fulfills this responsibility by targeting customers with tailor made display content based on their order history, customer address and shopping cart information.
All businesses are unique in style and brand and to what they sell and offer to customers. In order to stand out amongst the crowd, you will want to customize your website. The Magento 2 platform provides you with easy installation of themes, extensions and custom development to completely suit your business needs.
Add user-friendly features such as quick view, provide foreign currencies and languages to expand across the globe, manage multiple stores under one roof, ajax friendly designs and more. The possibilities are truly endless!
These are just some of the benefits of using Magento 2 and it’s easy to see why it is the most popular eCommerce platform across the globe. From small start-up firms to large enterprise stores with thousands of products and multiple warehouse locations, Magento 2 is the eCommerce platform of choice for business owners, developers and digital marketers alike. If you are interested to get detailed information about the above article, please feel free to reach out to us at [email protected]. We’ll be more than happy to assist you with all your technical queries.